Not millions of views. Hundreds of millions! 🚀 What starts as a blank canvas in Lens Studio can scale to reach Snapchatters worldwide. It’s a testament to the creativity and innovation of our developer community. We’re excited to see what the next breakthrough Lens will be.
About us
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
- Website
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https://ar.snap.com/download
External link for Lens Studio
- Industry
- Software Development
- Company size
- 5,001-10,000 employees
- Headquarters
- Santa Monica, CA
- Specialties
- augmented reality
Updates
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AR is happening. Right now. 👇 Joe Darko talks about how practical use cases are solving real problems across Asia-Pacific and the world. Whether it’s travel, retail, or creator tools, the reality is clear: adoption accelerates when it simplifies everyday tasks. Dive into the full interview:
Snap’s Joe Darko on Why Practical AR Is Changing Behavior in Asia-Pacific As augmented reality moves beyond novelty toward practical utility, the developers and platforms shaping what comes next are increasingly focused on what happens when AR extends beyond the smartphone screen. For Snap Inc., that question sits at the center of how it is building its AR ecosystem across mobile, wearables, and the continuum between them. Darko is Global Head of AR Developer Relations at Snap Inc., working directly with the developer community building experiences across Snapchat, Camera Kit, and Spectacles — the company’s AR glasses platform — using Lens Studio as the common creative environment. "Asia-Pacific is entering a new phase with AR, one that sits between experimentation and everyday usefulness," said Darko. "The region has always moved quickly when a new interface helps people get something done faster or more naturally, and we see that clearly in travel, retail, education, and creator-led use cases." We recently spoke with Joseph to learn more. 👉 Read the interview here: https://lnkd.in/gPVCXYMp
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The path from idea to Lens just got significantly shorter. 🪄 Check out AI Clips in Lens Studio. You can now turn simple text prompts into 5-second video Lenses in minutes. It’s a powerful new way to: -Prototype concepts instantly. -Iterate at speed. -Share your ideas at scale with the Snapchat community. We’re excited to see the concepts you bring to life.
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Potatoes are universal. Phil Walton knew it and his Lens proved it. What started on Snapchat exploded into cultural institutions like Time Magazine and SNL. We chatted with Phil about his process and why exactly he thinks his Potato Lens blew up. 👉 Try the Potato Lens & see the tech in action: https://lnkd.in/gZs2MRvM
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Games with animation are simply more fun. WYSIWYG professional game animations with the new Animation State Graph Editor and Animation Transform Editor. Hear it from software engineer Craig Scott as he walks us through these new additions to Lens Studio in our latest edition of Feature Feature.
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Building games for Snapchat just got faster and more intuitive. 🚀 In our latest Feature Feature, Massey Morris walks through two brand new Lens Studio Sample Projects designed to jumpstart your development: 👾 Bitmoji Game: A four-in-one template featuring everything from an empty starter to a 3D platformer. 🏎️ 3D Game Example: Jump right in with a massive library of pre-built 3D assets across 13 different categories. Whether you're a seasoned dev or just starting out, we’ve got the structure. You bring the vision. Watch the video to see how to get started!
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Right now is the best time to start building games. The Games Suite in Lens Studio is the perfect tool for building your mobile games. Drag, drop, publish. Hear from Snap's Cameron Koyama how the new Games Suite unlocks game development for everyone, regardless of experience or background.
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Build what you love AND get rewarded for it. 💰 Publishing on Lens Studio is about more than just shipping a project because it gives you immediate scale. You focus on building the experience while we provide a global stage of millions of daily active users to interact with it. Create your next build and put it where the world can see it. What's on your roadmap this week? #LensStudio #ARDev #CreativeCoding #SpatialComputing #BuildInPublic #SoftwareEngineering #AugmentedReality