Three seconds. That's what a book gets to land one thing that sticks in your mind. On a shelf, on a retailer page, in an AI recommendation.
Most book positioning tries to say everything, so nothing lands.
Those getting this right have found the single truth about a book that holds across every channel - Amazon, BookTok, a press release, an AI assistant. And the message resonates with, entertains, challenges customers.
But the number of channels just keep growing, each one with its own discovery mechanism and messaging patterns - not to mention AI recommendations.
On Tuesday, I'm running a workshop on how to get to a strategy that will last across channels and messages, with PublisHer at Bologna Children’s Book Fair: Designing for Discovery - How Data-Led Positioning Shapes the Way Readers Find Books .
Tuesday 14 April, 12pm CET - PublisHer Lounge.
See you there 🖖
Africa Center for Strategic…•4K followers
4wThis is a fantastic resource that solves two big needs - more culturally sensitive AI models in a diversity of languages, and practical training on how to develop these models in the first place. Well done!